Influencers are relatively new, but are already taking the world by storm. Influencers have millions of fans who trust their every word and many influencers today are as famous as major athletes, actors and musicians.
But in addition to creating content solo for their audience, many influencers have begun working with companies of all different shapes and sizes. Influencer marketing is growing rapidly and shows no signs of slowing down. But just how crucial can influencers be for your marketing plans as a business?
Without any further ado, let’s go over the importance of influencer marketing and how it can help your overall marketing strategy as a whole.
They Can Be Cost-Effect and Save You Time
One way that influencers can hold a lot of importance when it comes to marketing is that they can be cost-effective and save you precious time. There are many types of influencers out there and many can be affordable. While a mega-influencer with millions of followers will command a hefty sum, smaller influencers with only a few thousand can be much more affordable for any company.
Whether you go with influencers that have slightly less followers, or ones in less-common niches, there are opportunities to save. Working with influencers can also save you a lot of time and effort.
For example, while it is possible to get more info from beauty and makeup guides to create your own high-quality content, some companies might prefer simply to work with a beauty influencer to share the value of benefits of their product.
They Can Improve Reach and Brand Awareness
Another reason influencers are important for your marketing is that they can improve your reach and brand awareness. The more reach your product or service gets, the more likely someone will see it and think “I need to buy that”.
For example, if your product advertisement only reaches 100 people, you are likely to get fewer customers than if it reaches 10,000. Unfortunately, getting a ton of reach as a company can take a lot of hard work and dedication to build up a social media or website audience that can spread the word for you.
Or, you can simply work with an influencer who already has that reach. These influencers can instantly expand the reach of your products, and help ensure a much larger population knows about what you have to offer. While this doesn’t automatically mean more sales, it improves your chances drastically of reaching those within your target market.
Of course, be sure to work with influencers that are in your niche or a similar one. A ton of reach or awareness doesn’t mean anything if the people the influencer is reaching aren’t interested in what you have to offer.
They Can Increase Your Credibility
Credibility and establishing trust are both crucial when growing a business. People want to buy from a company they can trust and one that puts out quality products. It can often take years to build up the trust of the consumer, but working with a well-regarded influencer can streamline the process.
Influencers already have a ton of followers and fans that not only trust them, but also trust the things they say, use and vouch for. If an influencer says your company or product is great, much of their fanbase will believe them.
Of course, you need to ensure you can hold up your end of the bargain. If an influencer talks you up and mentions how great your product is, you need to ensure you can live up to this praise. If you can’t, people may not stick around and become customers.
We hope this blog has been able to help you see the importance of using influencers in your marketing strategy.