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Psychographics Write for Us and Guest Post

Psychographics Write for Us

Psychographics Write for Us

Psychographics is the psychological study of customers and their attitudes, welfare, personality, values, opinions, and lifestyles. These are extremely valuable for marketing, but they also have use cases in opinion research, forecasting, and broader social research.

It is primarily concerned with what is known as IAO variables: interests, activities, and opinions. They try to identify an audience’s beliefs and emotions, not just their age and gender.

Psychographics Importance

In essence, if you know how people select and compare products in your grouping, you know how to structure and prioritize your content:

What are the three types of psychographics?

Three types of psychographics: The main psychographics are interests, activities, and opinions. You can also divide it into subcategories. (Attitudes differ slightly from ideas; lifestyle and behavior differ slightly from activities.

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